Right off the bat, the cover art is goofy. I am highly incredulous that there is a native speaker of English that does not know the comparative form of good is better, and if there were some speakers who regularly said or wrote gooder, it must be part of their native dialect, not a habitual speech or writing error. Morphological rules like that are part of the natural language system, and are not learned in school along with arbitrary orthographic conventions, like comma rules (which I actually never mastered).
The back of the book only got worse.
Do you suffer from grammar phobia because...
- You're so used to IMing, you've forgotten how to write a normal sentence. :-)
- You've started thinking in rap lyrics.
- Last time you gave a report, your handout got you laughed out of the room.
I won't start off by pointing out that the elided sentence at the beginning is clearly a question, and the three continuations underneath end in periods, not question marks, because that'd just be catty. ...oops.
What made this book seem blog-worthy to me is the not-so-subtle coded language used to refer to those speakers who the book cover authors (maybe not the book authors) feel are culpable for the degradation of... I don't really know what. Let's take them in turn.
So used to IMingSome people are really bugged by text message abbreviations, like "c u l8r", probably because they don't understand the difference between the arbitrary orthographic system we use to encode spoken language and native linguistic competence. But my guess is that what really bugs a lot of them, and who this bullet point is really aimed at, is youth. While technology use like text messaging and instant messaging is diffusing up into older age groups, and the earliest adopters are getting older, the use of electronic communication like this is still solidly identified culturally as an activity of youth. Just how many sunday morning news stories have you heard about people who send thousands of text messages a month? Who do they always showcase? Teenaged girls.
Thinking in rap lyricsThis is just blatant. Ok, of course not all rappers are black, but it is an art form that is so solidly identified with the African American community, more so than texting with youth. And, of course, they're not really talking about "rap lyrics," they're talking about AAVE (African American Vernacular English). What an offensive and transparently coded throwback to the linguistic inferiority of African Americans!
But, let's take them at their word. Maybe you have grammar phobia because you're thinking in rap lyrics. Do you mean, like, you're freestyling in your head all the time? Do you mean you're kind of like this guy?
You mean, all your thoughts have flow, and rhyme, are creative, and drop properly formed Spanish imperative verbs? To the book cover authors: you fucking wish. I mean, I wish I could do that.
Laughable HandoutsThis isn't coded language for a demographic as far as I can tell, but coupled with the first two lines, it makes a clear point. If you are young, and black (and your hat's real low), you're not worthy of social respect, or economic achievement.
Needless to say, I went on to go buy my office supplies, and didn't read the body of the book. I can't really tell you if it gave any good advice that made any sense. This book is just another case where supposed discussion of language isn't really about language. It actually ties in nicely with my previous post on how people discuss language in terms of morality. Here, the book cover authors are laying blame on the same groups of people that are accused of leading moral decay: youth, and racial and ethnic minorities.